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503 South Avenue Available

Property owner Lyjha Wilton hopes to see the space at 503 South Ave. bustling with activity again soon. The short-lived Bada Bing Restaurant, that opened

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A Meeting of the Bines

The open-source movement is nothing new to the brewing industry. Collaboration in brewing has a long history that goes back centuries. The Carsberg brewery in

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A Moveable Garden

Small yard? No yard? You may think this limits your ability to grow your own fresh flowers and vegetables this growing season, but don’t give

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A Secret Garden

Everyone loves a secret garden. Tucked away in Rochester’s Mt. Hope-Highland Park area stands Warner Castle. Former private residence, sanitarium, and County Parks office; the

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Abode

Not all ideas bubbling from a couple of mimosas during a Sunday brunch manifest themselves into successful, eclectic brick and mortal businesses, but for these

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Abundance Co-op Market

Jim DeLuca, General Manager at the Abundance Cooperative Market, looks forward to moving to Abundance’s new location at 571 South Avenue. This cooperative community grocery

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Abundance Co-Op Opening Day

Abundance Co-op is planning to open its doors mid-July in their new location in the South Wedge. Marketing manager Chris Whitebell stated, “We will be

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Abundance Coop

About five years ago, members of Abundance Food Co-op on Marshall Street began the search for a larger and more accessible space where they could improve

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An App A Day…

Tis the season for us all to remember all of the burgers and fries we ate last year, and all of the chia seeds and

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Ann Marie Purdy

I know as a non-profit sometimes we get a little biased about our favorite volunteers, but I wanted to share with you one of my

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App App App

I’m gonna be honest with you guys – I don’t garden and my cleaning style is…casual? Last year my mom gave me the clippings of

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Autumn Day Trips

A short drive from Rochester will get you a long way into experiencing the best of the Finger Lakes in all their autumn glory. Wine

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Autumn Dinner for Two

Here in upstate New York, we are very blessed to live in one of the most beautiful parts of our country. Autumn is spectacular! A

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Bartenders of the Wedge

The South Wedge area contains several bars and restaurants that have been at the forefront of the expanding cocktail and beer culture in Rochester. The

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Beer Week Survival

Another week of good friends and good beer is upon us: the 2017 Rochester Real Beer Week. It’s easy to just survive the Week: stay

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Birds & Bees

A farm girl from Bethany, NY and an Iraqi Freedom veteran weren’t looking for a house when they came across the 1879 Victorian for sale.

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Bo Ssam

This classic dish is supposed to bring good luck for the coming year.

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Calvary-St. Andrews

Nearly a year ago, the Session (the governing body) of Calvary-St. Andrews Presbyterian Parish determined that the challenges faced by the congregation were significant enough

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Can You Dig It?

If you’ve got your nger on the pulse of the local craft beer scene, then it’s hard not to notice the amount of canned products

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Christine Wagner, SSJ

I always look forward to the last few days before Christmas. Not because the holiday rush will be almost over or I’ll have a week

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Clean Local

You could blame my husband. He read Karen Kingston’s 1997 book “Creating Sacred Space with Feng Shui” and liked it so much that we both

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Colonel Gary S. Yaple

It feels like home walking into the Veterans Outreach Center. Not my home, mind you. I’m not one of the 7% of Americans who have

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Crushing the Can Myths

For years, glass bottles were the packaging choice for craft brewers. But recently, a growing number of canned beer has appeared on the shelves at

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Dave McBride

A typical day for Dave McBride starts at 7:30 AM, a half hour before the Stanley Steemer office on South Avenue opens; and the work

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Deb Zakrzewski

When it comes to holiday shopping, there are different approaches one can take. There are those people that start way in advance and finish early,

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Eat Your Vegetables

As a child growing up in Massachusetts I would drive to the farm with my mother to purchase fresh fruits and vegetables. They had a

Read More

For the Love of Beer

Being a woman working in the beer industry is still somewhat of a rare occurrence. So people often ask me how I got here. What

Read More

Getting to the Point

Acupuncture, chiropractic treatment, herbal remedies, laser therapy. Have you ever thought about alternative medical practices for your beloved pet? I can speak from experience, they

Read More

Gifting Outside the Box

My husband and I have been parents for over sixteen years now. That’s sixteen years of holiday celebrations with gifts coming at us from all

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Glass Half Full

In the last 16 years I have seen the shelves and tap handles evolve towards better beer with each passing year, as consumers vote with

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10 Ways to Support Small Businesses Year Round

Happy New Year and thank youfor shopping small this holiday season! The “Shop Local” message is getting out there, and we knowit is folks like our readers who are making that happen. How do small businesses keep the momentum going…
baswa
1048 Barber Lounge

1048 Barber Lounge

Owner: David Reese 1048 South Clinton Ave. 585.205.8536 Opened December 2014 Hours: Tuesday-Friday 11-8, Saturday 10-8, Walk-ins Accepted Services Offered: Haircuts, coloring services for men and women of all nationalities. Style Tips For 2016: Hairstyles are athlete inspired, close on…
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2017 Featured Brewer: Dean Jones

The Genesee Tap Room sits on the best restaurant real estate in Rochester, and each week hundreds of people, both locals  and visitors from out of town, flock there to gawk at the waterfall and the gorge. By all accounts,…
baswa
503 South Avenue Available

503 South Avenue Available

Property owner Lyjha Wilton hopes to see the space at 503 South Ave. bustling with activity again soon. The short-lived Bada Bing Restaurant, that opened in autumn 2015, has closed. The location has been home to several barrestaurants including the…
baswa
A Chat with “Taco” John Roth

A Chat with “Taco” John Roth

If you’ve spent any amount of time in the South Wedge, chances are you’ve heard of John’s Tex Mex. Sitting on the corner of South and Alexander, the tiny restaurant provides homemade Mexican-inspired food, serving everything from burritos to their…
baswa

A Meeting of the Bines

The open-source movement is nothing new to the brewing industry. Collaboration in brewing has a long history that goes back centuries. The Carsberg brewery in Denmark discovered how to isolate a single strain of yeast in 1870. They freely gave…
baswa
A Moveable Garden

A Moveable Garden

Small yard? No yard? You may think this limits your ability to grow your own fresh flowers and vegetables this growing season, but don’t give up on gardening just yet. Containers offer versatile and portable gardens, suitable to the smallest…
baswa
A Secret Garden

A Secret Garden

Everyone loves a secret garden. Tucked away in Rochester’s Mt. Hope-Highland Park area stands Warner Castle. Former private residence, sanitarium, and County Parks office; the castle and grounds remain county assets, and since 1964, home to the Rochester Civic Garden…
baswa
A walk in the park with Larry Staub

A walk in the park with Larry Staub

What does a good day at work look like for the County Parks Director who oversees 21 parks covering 12,000 acres, with 100 employees and double that in warm weather? In late June, Lawrence “Larry” Staub II was the first…
baswa
Abode

Abode

Not all ideas bubbling from a couple of mimosas during a Sunday brunch manifest themselves into successful, eclectic brick and mortal businesses, but for these two ladies, they did. Co-Owners Ariane Krenichyn from Herkimer, NY and Amanda DeFisher, a native…
baswa
Abundance Co-op Market

Abundance Co-op Market

Jim DeLuca, General Manager at the Abundance Cooperative Market, looks forward to moving to Abundance’s new location at 571 South Avenue. This cooperative community grocery store gives customers the chance to become an owner. The timeline is May or June.…
baswa
Abundance Co-Op Opening Day

Abundance Co-Op Opening Day

Abundance Co-op is planning to open its doors mid-July in their new location in the South Wedge. Marketing manager Chris Whitebell stated, “We will be running our Spring 20-for-25 Owner Drive starting on May 9th. This will end on June…
baswa

Abundance Coop

About five years ago, members of Abundance Food Co-op on Marshall Street began the search for a larger and more accessible space where they could improve their offerings as a grocery store and cooperative. After a long, hard search they found…
baswa
Amazon and Empty Storefronts: Fiscal and Land Use Impacts of Online Retail

Amazon and Empty Storefronts: Fiscal and Land Use Impacts of Online Retail

The American Booksellers Association and Civic Economics have long collaborated to study and describe the state of independent retail in America, but until now those efforts have focused on brick and mortar stores. This report should provide policymakers and consumers…
baswa

An App A Day…

Tis the season for us all to remember all of the burgers and fries we ate last year, and all of the chia seeds and protein powders that we bought and let sit in the cupboard all year long. To…
baswa
An Interview with Overhand Sam

An Interview with Overhand Sam

After years of watching him perform, and adoring him from afar, I got the opportunity to sit down for a cup a joe and a shared scone with the one and only Sam Snyder, otherwise known around this town as…
baswa
Andy Cook –  Swiftwater Brewing Company

Andy Cook – Swiftwater Brewing Company

Andy Cook Owner / Swiftwater Brewing Company 378 Mount Hope Avenue 585-747-8478 www.swiftwaterbrewing.com Opened: January 14, 2015 We at Swiftwater Brewing Company make beer and talk to beer-lovers about it. Hours: Wednesday - Friday 4 PM - 11 PM, Saturday…
baswa
Ann Marie Purdy

Ann Marie Purdy

I know as a non-profit sometimes we get a little biased about our favorite volunteers, but I wanted to share with you one of my favorites, Ann Marie Purdy.   Ann Marie has been a Habitat volunteer since she was…
baswa

App App App

I'm gonna be honest with you guys - I don't garden and my cleaning style is...casual? Last year my mom gave me the clippings of an aloe plant that first, the cat ate, and then, I replanted and forgot to water.…
baswa
Ariane Krenichyn & Amanda DeFisher – Abode

Ariane Krenichyn & Amanda DeFisher – Abode

Ariane Krenichyn & Amanda DeFisher - Abode 289 Gregory Street 585-471-8357 www.aboderoc.com Opened: April 2, 2014 Abode offers a carefully edited collection of vintage furniture, home decor, gifts and other goodness. Hours: Wednesday -Friday Noon to 6 PM, Saturday 11…
baswa
Asa Mott – ButaPub

Asa Mott – ButaPub

Asa Mott Chef and Owner of ButaPub 315 Gregory Street 585-563-6241 www.butapub.com Hours:             Lunch: Mon - Fri 11 AM - 3 PM Dinner​: Mon-Wed 5 PM-​10PM, Thurs-Sat 5 PM-Midnight Sunday Brunch 10:30AM-4PM ​ Bar: Mon-Wed 11AM-Midnight, Thurs & Fri…
baswa
Autumn Day Trips

Autumn Day Trips

A short drive from Rochester will get you a long way into experiencing the best of the Finger Lakes in all their autumn glory. Wine and beer tasting is one way to enjoy the season. You can also anchor your…
baswa
Autumn Dinner for Two

Autumn Dinner for Two

Here in upstate New York, we are very blessed to live in one of the most beautiful parts of our country. Autumn is spectacular! A day trip to the Finger Lakes visiting wineries and sampling their delights is a great…
baswa
Bartenders of the Wedge

Bartenders of the Wedge

The South Wedge area contains several bars and restaurants that have been at the forefront of the expanding cocktail and beer culture in Rochester. The people slinging drinks to us at these local haunts often serve up more: humor, advice,…
baswa

BASWA Helps Bring LED Lighting to the South Wedge

After many years of negotiations, BASWA and the City of Rochester have reached an agreement that will provide the South Wedge area with an upgrade to the streets lights on South Avenue from Byron Street to Linden Street. Funding for…
baswa
Bauman’s Barbershop

Bauman’s Barbershop

Owner: Mike Bauman 697 South Ave. 585.473.6061 Opened in 2012 Hours: Tuesday 9-6, Wednesday-Friday 9-5, Saturday 8-2 Services Offered: Haircuts and straight razor shaves. Style Tip: Be yourself and get the hair style that best suits you. Many employers are…
baswa

Beer Week Survival

Another week of good friends and good beer is upon us: the 2017 Rochester Real Beer Week. It’s easy to just survive the Week: stay home and look at photos of the events on Facebook. What good does that do…
baswa

Birds & Bees

A farm girl from Bethany, NY and an Iraqi Freedom veteran weren’t looking for a house when they came across the 1879 Victorian for sale. Their plan was to buy a small farmstead, but ironically they ended up right back…
baswa

Blog, blog, blog

Messy Nessy Chic http://www.messynessychic.com/ The blogger that runs Messy Nessy Chic lives in a cute, little apartment in Paris and has a hot, French boyfriend that runs her site for her. This typically would mean we hate her…we still might…
baswa
Bo Ssam

Bo Ssam

NEW YEAR’S DAY. The end of the holiday season until the run up to President’s Day. It’s a day of recovery for some, of reflection for others. An arbitrary day in our lives when the slate has been wiped clean…
baswa

Calvary-St. Andrews

Nearly a year ago, the Session (the governing body) of Calvary-St. Andrews Presbyterian Parish determined that the challenges faced by the congregation were significant enough that action was taken to enlist the support of the presbytery (the regional body). An…
baswa
Can You Dig It?

Can You Dig It?

If you’ve got your nger on the pulse of the local craft beer scene, then it’s hard not to notice the amount of canned products that have been hitting the shelves of your local beverage shops. The two banes of…
baswa
Christine Wagner, SSJ

Christine Wagner, SSJ

I always look forward to the last few days before Christmas. Not because the holiday rush will be almost over or I’ll have a week off. It’s because Christine Wagner, SSJ will be stopping by (hopefully!) with her famous cinnamon…
baswa
Clean Local

Clean Local

You could blame my husband. He read Karen Kingston’s 1997 book “Creating Sacred Space with Feng Shui” and liked it so much that we both got into reading “Clear Your Clutter with Feng Shui” (1999). But my neat streak started…
baswa
Colonel Gary S. Yaple

Colonel Gary S. Yaple

It feels like home walking into the Veterans Outreach Center. Not my home, mind you. I’m not one of the 7% of Americans who have served in the military. It has a homey feeling, from the greeting at the front…
baswa
Compliments Hair Salon

Compliments Hair Salon

Owner: Tonja McNair 524 Mt. Hope Ave. adjacent to Headz Up Hats. Opened in 1999 as Tonja’s Personal Touch Hours: By Appointment Only Services Offered: Shampoo Style, Shampoo Cut, Wet Sets, Shampoo Blow dry, Cold Waves, Coloring, Highlighting, Demi coloring,…
baswa
Convenient. Sustainable. Awesome.

Convenient. Sustainable. Awesome.

Years ago, while feeling a little nostalgic and looking for a change for dinner, I pulled an old cookbook off the shelf. “Covington Kitchens”, Grandma’s church cookbook printed in 1983, is chock full of family favorites from the 80+ individuals…
baswa

Crushing the Can Myths

For years, glass bottles were the packaging choice for craft brewers. But recently, a growing number of canned beer has appeared on the shelves at your local beer store. Canning seems to have become a hot trend in the craft…
baswa
Dave McBride

Dave McBride

A typical day for Dave McBride starts at 7:30 AM, a half hour before the Stanley Steemer office on South Avenue opens; and the work day ends when they’re done. He said that since the franchise territory stretches from Lake…
baswa
Deb Zakrzewski

Deb Zakrzewski

When it comes to holiday shopping, there are different approaches one can take. There are those people that start way in advance and finish early, leaving the rest of their holiday to either relax or focus their energy elsewhere. Then…
baswa

Deserado’s and More

back in the day  a look back at South Wedge buildings and businesses of yesteryear  desperado’s & more  by rose o’keefe  Tracking down an urban legend is mighty tantalizing to a history buff. Given that the legend was of Bob…
baswa

Don’t Panic, It’s Just Winter

Winter recess, love it or hate it, will be here before you know it.  DESIGNATED SLEDDING AREAS IN MONROE COUNTY PARKS Sledding is only allowed in the following locations: • Black Creek Park has one designated sledding hill that is…
baswa
Eat Your Vegetables

Eat Your Vegetables

As a child growing up in Massachusetts I would drive to the farm with my mother to purchase fresh fruits and vegetables. They had a little store on the property with wooden bins filled with the summer harvest. We are…
baswa

Featured Brewer: Bruce Lish

Bruce Lish, this year’s featured brewer, is proof that the American Dream can still be lived. At least his version of the dream, which tends to involve lifting heavy sacks of grain and sweating over huge vats of boiling liquid.…
baswa

Featured Musician: Alex Jones | Druse

1. Tell me a little about yourself: what got you into music, where you take inspiration from, etc. I know that it’s incredibly cliche to say something like “music has always been a part of my life,” but I honestly…
baswa
For the Love of Beer

For the Love of Beer

Being a woman working in the beer industry is still somewhat of a rare occurrence. So people often ask me how I got here. What made me choose craft beer as a profession? The truth is I love craft beer.…
baswa

Getting to the Point

Acupuncture, chiropractic treatment, herbal remedies, laser therapy. Have you ever thought about alternative medical practices for your beloved pet? I can speak from experience, they are safe and effective options to traditional western medicine for some common ailments. General conditions…
baswa

Gifting Outside the Box

My husband and I have been parents for over sixteen years now. That’s sixteen years of holiday celebrations with gifts coming at us from all directions. Over the years, our thoughts on the big giant gift under grandma’s tree have…
baswa

Glass Half Full

In the last 16 years I have seen the shelves and tap handles evolve towards better beer with each passing year, as consumers vote with their wallets and more retailers see the increased profitability of selling better beer. Growth of…
baswa
Glover’s Barbershop

Glover’s Barbershop

Owner: Erskine Glover 700 South Avenue 585.244.8928 Opened in 1991. First located at 654 South Avenue, then 672 South Ave, and now currently located at 700 South Avenue. Hours: Tuesday-Friday 11-6, Saturday 8-6 Call for appointments, Walk-ins welcome Services Offered:…
baswa
Grilled Caesar Salad

Grilled Caesar Salad

For the Caesar dressing: 1 clove garlic, peeled and minced 4 anchovy fillets, rinsed and minced 3 egg yolks 2 teaspoons Dijon mustard 3/4 cup extra-virgin olive oil 1 tablespoon Worcestershire sauce 1 tablespoon red-wine vinegar Kosher salt and freshly ground black…
baswa
Grilling Outside the Box

Grilling Outside the Box

I’m sure I’m not the only one excited about the gorgeous, sunny days we’ve been having this summer, and my grill especially loves all the attention. It gets so lonely by itself in the corner of my garage, covered in…
baswa
Happy Beer Week 2016, Peoples!

Happy Beer Week 2016, Peoples!

Wow. I am so damn proud of this city, sometimes I truly can’t fathom it. And in writing this, I have quickly come to the realization that this is one of those moments! We are in our fifth year of…
baswa
Harbingers of Summer

Harbingers of Summer

As I sit at my computer, writing up this article, it’s currently rainy and dismal outside. I’m wearing fluffy slippers, a sweatshirt, and I have a space heater blasting on my hands to keep them from turning numb as I…
baswa

Harry G’s expands

Harry G’s has expanded to accommodate additional seating. Our new seating area doubles our previous seating capacity and can be reserved for private luncheons, events or parties. We are pursuing a wine and beer license and as soon as that…
baswa
Healthy Eating in the New Year

Healthy Eating in the New Year

Each January I find myself scanning the internet for new healthy food ideas. After indulging at family gatherings and holiday parties my body is ready for all the healthy food I can get my hands on. It can be a…
baswa
Heat It Up

Heat It Up

Aaaaaahhhh... it’s that time of year again, when we get to wrap ourselves up in soft, comfy sweaters, breath in the crisp autumn air and warm our bellies with yummy hot cider cocktails! So, bundle up and go grab yourself some…
baswa

Hello Friends!

My, my, my…you are looking thirsty! And I am here to be your beacon of hope! We’re about to kick-off another Rochester Real Beer Week; the 6th to be exact. And to say that I am excited would be an…
baswa
Hibernation is not an option

Hibernation is not an option

Winter is coming. Some people are looking forward to this fact but if you’re anything like me you’re dreading the cold, snow, and the seemingly endless gray that a typical Rochester winter has to offer. Every winter I fall victim…
baswa

highland hospital expansion

This year Highland marked the 125th anniversary of its founding on South Avenue; during its history, it has grown from a tiny community hospital to a regional destination for specialty surgical services. The numbers help tell the story: each year…
baswa

highland hospital sprawl

Highland Hospital has purchased the bordering residence at 27 Bellevue Drive, and hospital officials have revealed an as-yet-unspecified plan to expand the hospital’s footprint in the neighborhood.   According to Barbara Ficarra, Highland Hospital’s director of Public Relations, the expansion…
baswa

Highland Market

Damianos “Danny” Stefanou is no stranger to complicated projects. He bought a property at 555 E. Ridge Road in Irondequoit in 2000, tore it down and built a new 38,000 sq. ft. family restaurant, “Uncle Danny’s that has 12 employees. In answer…
baswa
Highland Market Update

Highland Market Update

Danny Stefanou had some good news in regards to the opening of his newest business in the South Wedge area, the Highland Market. The business, located at 830 South Avenue at the corner of Linden Street, had a previous hopeful…
baswa

Highland Park Conservancy Offers Autumn Walking Tours

The Highland Park Conservancy will be offering a series of free walking tours in the park this fall. Here are some highlights: Landscape Architecture Tour: What makes Highland Park a masterpiece of American art? Experience the rich legacy of the…
baswa
HIghland Park’s Children’s Pavilion

HIghland Park’s Children’s Pavilion

Not everyone who visits Rochester during the Lilac Festival may be aware that Highland Park has a world-class arboretum designed by Frederick Law Olmsted. The broad south-facing slope from the heights to Highland Avenue, east of South Avenue, west of…
baswa

Holiday Traditions

It’s the most wonderful time of the year! I look forward to indulging in all of the yumminess that this season brings. Our family has some amazing recipes that we cook only during the holidays. As a chef, most people…
baswa
Hot Chicks in the City

Hot Chicks in the City

Thinking about raising your own chickens? Fresh eggs in the morning sure do sound tempting. But there are some things you need to consider before bringing home a chick or two. The City of Rochester codes relating to owning fowl…
baswa

How to Attend a Beer Festival

When the Rochester Real Beer Week team asked me to write an article on how to attend (and enjoy) a beer festival, I was thinking “wow they’ve never seen this girl in action!” Then I remembered I do like to…
baswa
Iannucci and St. Monci: Wall\Therapy

Iannucci and St. Monci: Wall\Therapy

Curious wanderers near South and Gregory may find themselves lured into a hypnotic labyrinth of red and turquoise shapes behind the Fine Arts Theatre Building.  A hidden gem of this summer’s Wall/Therapy event, the mural is actually a collaborative effort…
baswa

in your own backyard

I am so lucky. I got to spend part of my winter visiting incredible houses as we searched for candidates to include on the Landmark Society’s 44th Annual House and Garden Tour on June 7th and 8th. This year the…
baswa
It’s a Wonderful Life in the South Wedge 2014

It’s a Wonderful Life in the South Wedge 2014

It's time again for It's a Wonderful Life in the South Wedge! The event is in Star Alley, 662 South Avenue, and will incorporate music, food, craft vendors, and South Wedge business specials to kick of the holiday season. There…
baswa
It’s the thought that counts

It’s the thought that counts

Chocolate Covered Pretzels Ingredients: ·Pretzels of your choice (you might want to grab a couple different sizes/shapes to experiment)·Chocolate melting wafers (available in the bulk section of the grocery store-get milk and white ·A variety of holiday themed sprinkles Set…
baswa

jared valentine

Three years ago, a snowy scene of Open Face’s front door graced the first issue of the South Wedge Quarterly. Owner Jared Valentine, who has kept cooking since that gentle snowy day, said last February was the worst month he’s…
baswa
Jeff Ching – The Playhouse//Swillburger with Brian Van Etten

Jeff Ching – The Playhouse//Swillburger with Brian Van Etten

Jeff Ching Owner / The Playhouse//Swillburger with Brian Van Etten 820 South Clinton Avenue www.facebook.com/theplayhouseROC www.theplayhouseroc.com Planned to open: Summer 2015 The Playhouse//Swillburger is my teenage self’s wet dream: Dope Burgers, Craft Booze* and Classic Arcade Games *we do not…
baswa
Jill Grussow’s Erie Harbor Bird

Jill Grussow’s Erie Harbor Bird

On October 23, 2015 the Erie Harbor Bird was installed in between Mt. Hope Avenue and the Genesee River near the head of Hickory Street in the South Wedge. It will sit on a circular concrete footing created by John…
baswa
Jodi and Greg Johnson – The Cub Room

Jodi and Greg Johnson – The Cub Room

Jodi and Greg Johnson Owners / The Cub Room 739 S. Clinton Avenue www.thecubroomroc.com Planned to Open: May 2015 The Cub Room is an American Restaurant serving fresh, local food with a stylish, comfortable atmosphere where it’s encouraged to indulge,…
baswa
John and Colleen Baker

John and Colleen Baker

Cheesy Eddie’s has been satisfying the sweet tooth of South Wedge residents and the Rochester area since 1976. In 2003, John and Colleen Baker took over the business from the original owners. Through hard work, and a consistent dedication to…
baswa

John Urlaub

Meet John Urlaub, owner of Rohrbach Brewing Company. I recently caught up with John at Rohrbach’s Production Brewery & Tasting Room to learn more about one of the city’s first craft breweries. A Rochester native and graduate of St. Bonaventure…
baswa
Julianna Meyer – Julianna Salon and Spa

Julianna Meyer – Julianna Salon and Spa

Julianna Meyer Owner / Julianna Salon and Spa 656 South Avenue 585-857-6857 www.juliannasalonspa.com Opened: April 2014 Julianna Salon and Spa is committed to empowering you by refreshing and renewing the beauty you already possess to enhance the style that is…
baswa
Julianna Salon and Spa

Julianna Salon and Spa

Owner: Julianna Tallo 656 South Ave. 585.376.0483 juliannasalonspa.com Opened April 2014 Hours: Tuesday, Wednesday, Thursday 10-7, Friday 9-5, Saturday 10-3 Services Offered: Hair styling, coloring, cutting; Pedicures, manicures, waxing, sugaring. Style Tips for 2016: Have fun with your hair! Changing…
baswa
Keep It Fresh

Keep It Fresh

Spring is here! And with that comes the long list of things to clean, organize, and freshen up. This is the perfect time to declutter your pantry. Check the expiration dates, place open bags of flour and sugar in air…
baswa
Last Year’s Real Beer Week Winning Launch Beer: STONEYARD’S JUICEHEAD DIPA

Last Year’s Real Beer Week Winning Launch Beer: STONEYARD’S JUICEHEAD DIPA

Jay Nichols, owner of Stoneyard Brewing, explains it succinctly: “We don’t do small.”He’s not just talking about the big fellaswho work for Stoneyard. In less than twoyears, the Brockport brewery has established itself as a premier producer of heavyhitting, yet…
baswa
Leaf Tea Bar

Leaf Tea Bar

It’s no secret that all types of artists have found a cushy home within the South Wedge. From tattoos and Wall/Therapy, to cultivating an outstanding cocktail, music and beyond - something about this area has its own gravitational pull harboring…
baswa
Lindsay & Pete Nabozny

Lindsay & Pete Nabozny

Nothing feels better on a cold winter day than settling into Savasana at the end of a yoga session. Savasana, or Corpse Pose, at the end of each class wipes the slate clean, sending you back out in the world…
baswa
Lisa Meyer

Lisa Meyer

Totaling the company car doesn’t usually translate into an opportunity for growth, but in the case of Lisa Meyer, it did just that. Meyer was living and attending college as an Art major in New Jersey when she got a job delivering…
baswa
Little Button

Little Button

Little Button Craft & Press 658 South Ave. | 585.371.7891 hours: Tuesday - Saturday: noon -7 | Sunday: noon - 4 Button Craft & Print is getting fuller by the week and that’s part of Shelby Przbylek’s plan to make…
baswa
Little Free Libraries

Little Free Libraries

They’re dotted about the neighborhood. There must be a half dozen or more within a half mile of our front door. Not every neighborhood is so complete but the South Wedge area neighborhoods certainly are. They are unique in design…
baswa
Louelle Design Studio

Louelle Design Studio

Sisters-in-law Andrea and Ashley Durfee’s respective creative talents first bore the fruit of collaboration when the two came together to design Ashley’s wedding invitations. They discovered a shared passion for creating and that Andrea’s talent for artwork and illustration dovetailed…
baswa

Love Winter, No Matter What The Weather

Winter. Last year, it seemed as if it would never end.  This year, it seemed as if it would never come.  Whether the season is unrelentingly cold and snowy, miserably gray and muddy or continuously flip-flopping between the two, upstate…
baswa
Lyjha Wilton

Lyjha Wilton

Lyjha Wilton, father of 5, entrepreneur and real estate developer, was named one of Rochester’s Forty under 40 by the Rochester Business Journal in 2007. He predicted that in 10 years he’d be “enjoying the successful resurgence of the South…
baswa
Main Street Meats to Come to South Wedge

Main Street Meats to Come to South Wedge

Property developer Lyjha Wilton is working to bring local business Main Street Meats, whose current location is in the 19th Ward at 626 Main Street, to a second location in the South Wedge. Wilton, owner of the property located at…
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make your own pie crust

make your own pie crust

If you’ve never made your own pie, you’re missing out. And if you’ve made your own pie but used store-bought crust, shame on you! Making pie crust is actually fairly simple, and for this pie I’m using a recipe from…
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Margaret Storms

Margaret Storms

Visitors to South Wedge resident Margaret Storm’s display in the Hungerford Building on First Friday are treated to posters, sticker, pins and many other items decked out in a riot of colors with a visceral, 3-D effect, and dedicated to…
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Maybird “Down & Under”

Amid the swirling guitar sounds of modern psych folk, Maybird conjures up its roots in Beatles, John Lennon and George Harrison with a splash of some classic British psych a la Kevin Ayers. Halfway through the album, Leonard Cohen rears…
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McCann’s Local Meats Partnering with Headwater Food Hub

McCann’s Local Meats Partnering with Headwater Food Hub

Headwater Food Hub, a Rochester area top quality food distribution and wholesale company, will be partnering with McCann’s Local Meats. Olivia Lopez, a member of the St. John Fisher class of 2016, said in regards to the partnership, “This partnership…
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Metal Some Art

Metal Some Art

VISITORS to John’s Tex-Mex may notice a whimsical touch on the newly installed fence surrounding the restaurant’s patio—taco finials. This is the work of local artisan duo Clay Leiberman and Matty Sonar, owners of Metal Some Art. Owner John Roth…
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Michael Avery & Co. Hair Studio

Michael Avery & Co. Hair Studio

Owner: Michael Avery 612 South Avenue 585.271.8040 | MichaelAvery.com Opened in 2007 Hours: Tuesday-Saturday 9-8 by appointment Services Offered: wearable haircuts, basic to formal styling, specializing in expert color Style Tips for 2016: Hot water is “Enemy #1” to beautiful…
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Mike “Deuce” Bellanca

Mike “Deuce” Bellanca

In 2008, Mike “Deuce” Bellanca, founding pilot of Kamikaze Tattoo, parked his craft next to Boulder Coffee at 98 Alexander Street. Soon after he corralled a team of dedicated and talented artists to continue his mission of focusing on excellent customer…
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Mike Ford and Johnny Tran

thread is an experience. It can be personal and intimate as well as raw and raunchy; it just depends on the day. – Johnny Tran Back in 2007, before the Global Financial crisis hit and while Bush was still in…
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Mike Ford and Johnny Tran Unedited Interview

Mike Ford and Johnny Tran Unedited Interview

Why did you want to open a clothing store and why did you choose to do it in the city and specifically the Wedge? Mike: Before opening thread I had worked in other clothing stores; both independently owned boutiques and…
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Move it to Lose it!

Move it to Lose it!

We Americans are overweight. If not carrying excess pounds, then likely unhealthy in other ways – drinking excessively, smoking and/or simply stressed out. That’s the bad news. The good news is that every 365 days there is a January 1st…
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Mr. Alfonso

Mr. Alfonso

Anyone that has walked or driven past the corner of South Avenue and Rockingham Street at the start or close of the school day at James P.B. Duffy School #12 has encountered Alfonso Hilliard.  Mr. Alfonso, as he is known…
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Mr. Prvrt

Under the rays of the hot July sun Rochester’s South Wedge was filled with the rattle of spray cans and multicolored clouds of misty paint. In its third year, the Wall/Therapy event finally made its mark on the city’s South…
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Music Review: 2814

2814(Birth Of A New Day) Dream Catalogue Records 2015 I don’t remember how I stumbled upon 2814, probably cruising reddit and saw a link, but I am sure glad I did. A collaboration between two producers - Hong Kong Express (HKE)…
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Music Review: Harmonica Lewinsky

Harmonica LewinskyNaked Brunch7” Reel Time Records 2015 Local garage-rockers pump out 4 oozey-stompers that will have you tapping your foot HARD in no time. These psychedelic-tinged, bassheavy, surf-guitar-drenched cuts are perfect. The tasteful use of the organ makes me think…
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Music Review: Mavis Staples

Mavis StaplesLivin’ On A High NoteLP/CD Anti 2016 It’s not everyday that artists from the 1950’s and 2000’s collaborate on a new release; reminiscent of the American Records series of covers that Johnny Cash released in the 90’s, shortly before…
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Music Review: Maybird

Turning into Water 30th Century Records/Sony Spring 2016 | CD/LP/Digital Genre: Swirly Psychedelic Sunshine  Maybird is making waves. Not so quietly up to some very interesting things and making us all so very proud. This is a Rochester band, comprised…
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Music Review: My Morning Jacket

It Still Moves Jim James Spring 2016 | CD/LP/Digital Genre: Kentucky Fried Rock & Reverb This classic re-issue is long over-due and contains some real gems and glimpses of the very bright future ahead of a much younger Jim James.…
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Music Review: Ray LaMontagne

Ouroboros RCA/Jim James Producer March 2016 | CD/LP/Digital Genre: Thematic Floydian Splendor  Ray LaMontagne has been creating his own blend of American rock and roll for the past decade, with songs and albums born out of loss and heartache and…
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Music Spotlight: Brian Williams

Music Spotlight: Brian Williams

We are not talking about reeling in some bucket mouth here, we are talking about the bravest, most bad-ass, big-smiling, heart-warming antics of THE Brian Williams. You’ve seen him all around town, swinging that big ‘ol bass around like a…
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music to their ears

Like many neighbors in the South Wedge, violist Mona Seghatoleslami, travelled a long and winding road to get here. Mona moved to Rochester to join the staff at WXXI Classical 91.5 as afternoon host three years ago. “In addition to…
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New Year, New You

Feeling like you’ve overdone it during the holidays? Don’t worry, it’s a common feeling. And then there’s that New Year’s resolution. The problem is that for most of us those resolutions don’t last, and by the time Super Bowl rolls…
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Night of the Living Wedge Pub Crawl

This year’s Night of the Living Wedge pub crawl will take place on Thursday, October 27th from 6:30 p.m. to midnight. Participants should meet at 6:30 p.m. at Swiftwater Brewing (378 Mt. Hope Avenue) and the route will stop at…
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North Edge of the South Wedge

Property owner John Diamantopoulos who purchased the building at 428 South Avenue said he’s planning to start work there in the fall of 2016. Diamantopoulos said that as of now he’s “waiting for construction to be finished in the surrounding…
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On Being a Blue Family

On Being a Blue Family

NOVEMBER 8TH. At approximately 11:00 pm an eleven-year-old goes to bed in tears. My husband was there to witness it. I went next door earlier in the evening with wine and cheese in hand ready for the celebration. Instead, I…
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Our House Art Gallery

Our House Art Gallery

It is fitting in honor of Veterans Day in November to shine a spotlight on local vets. If you’re new to the area you might not know that the Veterans Outreach Center at 447 South Avenue bought the Richards Building…
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Paragon Salon

Owners: Jennifer Lind and Tammy Lind Cruppe sisters and business partners  700 South Ave. 585-271-5580 | salonparagon.net Salon Paragon opened in 1998, moved to 700 South Ave and became Paragon Salon in 2013 Hours: Tuesday-Saturday 9:30-8:00 Services Offered: Cuts, colors,…
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Personal FX Hair Studio

Personal FX Hair Studio

Owner: Joseph M Bailey III 646 South Ave 585.473.2370 Hours: Tuesday-Friday 12-7 Services Offered: Specializing in Advanced, Current Coloring and Highlighting Techniques. Corrective Coloring, Personalized Precision Haircutting and Styling. Style Tips for 2016: Change is good, take your Stylists suggestions…
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Pets of the Wedge: Clawed

Pets of the Wedge: Clawed

CLAWED Tuxedo Domestic Shorthair Cat Owner: Deb Z, Zaks Avenue Job: Shop greeter and all around Fur-buddy His mustache lured his mom at an adoption event 10 years ago. Clawed is a special boy who had a rough start. Living…
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Pets of the Wedge: Greta

Pets of the Wedge: Greta

GRETA Shepard/Rott/Pit mix Owner: Jeana and John Roth, John’s Tex Mex Job: Security, couch warmer & fur distributor Adopted from Lollypop Farm at the age of 2, Greta had already been through 4 or 5 homes.John & Jeana couldn’t be…
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Pets of the Wedge: Truman

Pets of the Wedge: Truman

TRUMAN Golden Retriever/Shepard Mix – A Heinz 57 Owner: Maggie Stockman, Abode Job: Cashier’s Assistant, sleeping and fly catcher Truman was part of a rescue from Scottsville Animal Shelter who worked with a A.A.R.F, an organization in Tennessee that rescues…
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Phở Chay (Vegetarian Vietnamese Noodle Soup)

Phở Chay (Vegetarian Vietnamese Noodle Soup)

Phở Chay  (Vegetarian Vietnamese Noodle Soup) Makes two very large bowls Stock: 2  three-inch cinnamon sticks 6  whole star anise pods 1  teaspoon whole black peppercorns 1 bay leaf 1 teaspoon coriander seeds 1 medium onion, peeled and halved 2…
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Practicing What They Preach

Practicing What They Preach

If you’ve noticed the storefront for North Wedge Market at 46 Mt. Hope Ave. and wondered what’s happening there, the short answer is, a lot. Rochester Pillar Church or The Pillar, is an interdenominational church that runs an outreach program to…
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pruned to bloom

The lush golden days of fall, rich in vibrant color, have given way to grey skies and brown leaves driven by cold winds. The landscape, stripped of flower and foliage, is bleak. The eye and emotions need time to adjust…
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Pyramid Arts Tattoo

Pyramid Arts Tattoo

When Pyramid Arts Tattoo held their grand opening at 638 South Avenue at the end of October 2015 they hit the ground running. “We’ve been extremely busy – way busier than we expected,” says co-owner Ben Wight. Wight has been…
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Q&A with Fashion Fitted

Q&A with Fashion Fitted

SWQ – Who got the idea for the upscale apparel? My business partner Robert Miller and I founded FashionFitted®. The initial product was the FeatherFitted®, a custom-made fitted hat with a tailored band and feather design. It was invented as…
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Ron & Don Silvernail

Ron & Don Silvernail

Tucked in at the end of a parking lot on Sanford Street is a two-story building that has a sturdy metal balcony railing on the second floor. In warmer weather, if you happen to walk by at the right time,…
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School 12 Modernization

It won’t be long before the shovels find their way to James P.B. Duffy School #12.  Begun back in 2007, the Rochester City School District (RSCD) has embarked on a plan to modernize the schools in the district.  The goal…
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Second Chic

Second Chic

When Annie Adams met Marisa Krol from Interstellar Love Craft last August, they discussed working on a project together. Less than a year later, that project was born: the third location of Second Chic opened next to McCann's Local Meats…
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Serenity Now

It’s a new year and a good time to freshen things up in our lives. If you are looking for inspiration, why not start with this year’s Pantone colors of the year, Rose Quartz and Serenity? Every year the color…
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Share Spring

Share Spring

SPRING brings beautiful flowers, buds on the ttrees and, one of my favorite things as a chef, spring vegetable shares! As Rochesterians, we are lucky to have so many Community Supported Agriculture (CSA) programs. (Read more about these programs on…
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Since you Asked

Dear Aunt Mary- Every year I suffer the 3 same stresses- Thanksgiving, Christmas & New Year's Eve. I love to see my family but I become very overwhelmed by the franticness of it all. I'm fairly relaxed but everyone around me…
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South Wedge Mission

Continuing my exploration of the churches in the South Wedge neighborhood, I visited the South Wedge Mission (SWM) for the first time during their Christmas Eve Service. I felt like I discovered a hidden gem in the community. It was…
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Spencer Koehl

Spencer Koehl

One day when South Wedge resident Spencer Koehl was sitting in Mike Bauman’s chair at the barber shop, Spencer told Mike about needing an idea for a business. Spencer had joined the Young Entrepreneur’s Academy while still a freshman at…
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Strawberry Rhubarb Jam

Strawberry Rhubarb Jam

By Tracy Rericha   Around mid-May in Rochester, the sight I anticipate most at the market is that of the first rhubarb. Those lovely pink stalks are a sure sign that spring is coming to a close and warmer days…
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Strawberry Rhubarb Lemonade

Strawberry Rhubarb Lemonade

3 1/2 cups water 1/2 pound rhubarb, trimmed and cut into 1-inch pieces (about 2 cups) 3/4 cup sugar, or to taste Two 3-inch strips of lemon zest removed with a vegetable peeler plus additional for garnish 1/2 teaspoon vanilla…
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strawberry rhubarb pie

strawberry rhubarb pie

Preheat your oven to 425 degrees. To make the filling, you will need: 2 cups sugar 2/3 cup flour 3 cups rhubarb, cut into small ½ inch chunks 3 cups strawberries, cut into small ½ inch chunks 1 tsp ground…
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Strawberry White Chocolate Chip Oatmeal Cookies

Strawberry White Chocolate Chip Oatmeal Cookies

3/4 cup all-purpose flour (about 3 1/3 ounces) 1 cup regular oats 1/2 teaspoon baking soda 1/4 teaspoon salt 3/4 cup packed light brown sugar 1/4 cup unsalted butter, softened 1 teaspoon vanilla extract 1 large egg 3/4 cup coarsely chopped dried strawberries 1/3 cup premium white chocolate chips (such…
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street therapy in the south wedge

Now in its fifth year, WALLTHERAPY is an art and community intervention project, using public murals as a means to transform the urban landscape, inspire, and build community throughout Rochester. With more than 15 works, the South Wedge neighborhood is…
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Stumbling Through The Snow

It’s 12:48 a.m. Rochester time. After circling the airport in the sky for the last 45 minutes due to horrible weather conditions, the plane touches down. You wake the elderly gentleman next to you who has been sawing lumber for…
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Style Guide: Plaid

The SWQ Style Guide with items from BASWA/South Wedge merchants.
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Sue and Bob Caranddo – ORBS Restaurant and Bar

Sue and Bob Caranddo – ORBS Restaurant and Bar

Sue and Bob Caranddo Owners / ORBS Restaurant and Bar 758 South Avenue 585-471-8569 www.orbsrestaurant.com Opened: July 2014 ORBS Restaurant and Bar sources local, sustainable and seasonal products for delicious meatballs, sides and creative daily specials! Hours: Monday Balls after…
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Surface Salon

Surface Salon

Owner: Lee Gray 661 South Avenue Suite B 585.360.4446 Opened in 2007 Hours: Monday 12-6, Tuesday-Thursday 12-8, Friday 12-6, Saturday 12-4, Sunday closed Services Offered: Full service hair salon, waxing, facials, makeup. Style tips for 2016: We like to create…
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Sweet Summertime

Sweet Summertime

Ahhh...Summer! Without a doubt my favorite season. All year long I look forward to outdoor concerts, days spent by the pool, boating on the lake, and best of all, backyard picnics. Having grown up in a small town in western Pennsylvania…
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Swiftwater Flows From Rochester

Swiftwater Brewing has been busy the past couple years, since opening in January 2015 at 378 Mt. Hope Avenue in the South Wedge neighborhood. The Mt. Hope Avenue brewery recently signed with distributor Remarkable Liquids, meaning everyone from Buffalo to…
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SWQ Asks: Anthony Rouhana (Cub Room)

SWQ Asks: Anthony Rouhana (Cub Room)

The drink I am pouring the most lately is... Bullet Cub. My LEAST favorite drink to make is... Bud Light Bottle. Tap water is free AND local. My current personal favorite beverage is... Black Button Port Barrel, Neat. The conversation…
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SWQ Asks: Brandon Greenwald (Harry G’s)

SWQ Asks: Brandon Greenwald (Harry G’s)

The drink I am pouring the most lately is... a ton of hoppy beers, mostly IPA’s. My LEAST favorite drink to make is... I don’t really have a least favorite to pour...its just beer and wine. My current personal favorite…
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SWQ Asks: Drew Pearman (Butapub)

SWQ Asks: Drew Pearman (Butapub)

The drink I am pouring the most lately is... Jameson. My LEAST favorite drink to make is… Alabama slammer. My current personal favorite beverage is… whiskey and beer. All of it. The conversation I am hearing most often at the…
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SWQ Asks: Greg Libby (Tap & Mallet)

SWQ Asks: Greg Libby (Tap & Mallet)

The drink I am pouring the most lately is... beer. My LEAST favorite drink to make is... ice water. My current personal favorite beverage is... a Jack Daniels Manhattan. The conversation I am hearing most often at the bar is...Tinder…
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SWQ Asks: Jim Rosette (Swiftwater Brewing)

SWQ Asks: Jim Rosette (Swiftwater Brewing)

The drink I am pouring the most lately is... Always beer. Right now anything hoppy or barrel aged are popular. My LEAST favorite drink to make is... Filling a growler with a beer that is pouring foamy will try anyone’s…
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SWQ Asks: Julius Vega (Solera/Cheshire)

SWQ Asks: Julius Vega (Solera/Cheshire)

The drink I am pouring the most lately is... Buttoned Up. My LEAST favorite drink to make is... one a bar guest wouldn’t enjoy. My current personal favorite beverage is... Dragonfruit Bai Infusion. The conversation I am hearing most often…
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SWQ Asks: Keven Atoms (Lux Lounge)

SWQ Asks: Keven Atoms (Lux Lounge)

The drink I am pouring the most lately is... Whisky and Hot cider. it’s the perfect drink for a cold night. My LEAST favorite drink to make is... any drink that’s spilled or regurgitated in the bar. My current personal…
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SWQ Asks: Molly Burm (Orbs)

SWQ Asks: Molly Burm (Orbs)

The drink I am pouring the most lately is... cocktails. Lots of them. Frisky people drink cocktails in the winter. Whiskey and tequila specifically. My LEAST favorite drink to make is… Aside from the classics, a cocktail that I’ve made…
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SWQ Asks: Renee Anderson (Caverly’s)

SWQ Asks: Renee Anderson (Caverly’s)

The drink I am pouring the most lately is…Guinness with a side Tullamore Dew. My LEAST favorite drink to make is…I don’t have one.... yet. My current personal favorite beverage is…it’s a 585, from Black Button Distilling, it has citrus…
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SWQ Asks: Sen Neitz (La Casa)

SWQ Asks: Sen Neitz (La Casa)

The drink I am pouring the most lately is... Margaritas. Lots of Margaritas. My LEAST favorite drink to make is... Margaritas. I’ve literally made over 20,000. My current personal favorite beverage is... Alcoholic: The Sazerac. N/A: Shrub and soda water.…
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SWQ Asks: Shawna Ewing (Playhouse)

SWQ Asks: Shawna Ewing (Playhouse)

The drink I am pouring the most lately is... the Napsack, one of our new cocktails. My LEAST favorite drink to make is... a Long Island ice tea. I will gladly make you a stiff drink, but please let it…
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Thank Heaven for the Friends of Mt. Hope

Thank Heaven for the Friends of Mt. Hope

The South Wedge has astounding, amazing world-class natural and historic resources right in our back yard. If you have never taken a walk in Mount Hope Cemetery, consider it. is city-owned facility is a working cemetery as well as a…
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The Cinema goes digital

Cinema Theater needs your help with the mandatory transition to digital, just in time for its 100th birthday! The Cinema Theater has been a neighborhood institution since it opened in 1914, situated near the South Wedge, Highland Park and Swillburg…
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The Comfort of Soup

The Comfort of Soup

When people ask me what I do and I tell them I’ve been a Chef for almost 18 years (which of course means I started when I was 10 years old) the question I am most frequently asked is “what…
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the future of our small businesses

The Little Bleu Cheese Shop will mark its third year in December and during the time we’ve been open the energy we’ve created in our shop and in the community has been a source of great joy, pride and inspiration…
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The Grand

The Grand

On July 8th The Grand had its grand opening celebration. Family and friends toasted the future success of Beth Roberts, Heather McKay and Jodi Muscate as they join forces to become the premier location for all things vintage. The Grand…
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the maier family

Ron Maier has had his shoulder to the wheel in the South Wedge longer than most people I know and his wife, Norma, has been by his side all along. In 1969 when this neighbor- hood was blighted with 120…
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The Reality of Yelp

According to Wikipedia, “Yelp is an American multinational corporation ... which publishes crowd-sourced reviews about local businesses... The company also trains small businesses in how to respond to reviews, hosts social events for reviewers, and provides data about businesses...” Founded…
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The Reverend Judy Lee Hay

The Reverend Judy Lee Hay

Always Open What do you do with a neighborhood abandoned and isolated, its future in doubt? That was the question facing Rev. Judy Lee Hay 40 years ago when she began her ministry in the South Wedge. Her contributions to…
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The South Wedge Barber Shop

The South Wedge Barber Shop

Even though the 30th anniversary of Gina Bellardino’s barber shop lands on April 1, Gina is no fool. My connection to her is from meeting her up at Durand Eastman beach. She’s been cleaning the beach for decades while walking…
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The UN of Soccer

Thirty years ago when I entered middle school in Pavilion, NY, nearly everyone living in and around this teeny tiny town simply went to Pavilion Central School. It was easy. There were no applications, auditions, choices, etc…. There was one…
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Third Annual Wedge Waddle

Before you stuff yourself with turkey and settle into the sofa this Thanksgiving, stroll down to the South Wedge for the third annual Wedge Waddle. This event is a free walk/run/waddle for the whole community to come together and enjoy. Strollers,…
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Tips for Winning at a Beer Fest

Do Buy your ticket early. The Rochester Real Beer Expo has sold out prior to the day of the event every year and you don’t want to be that mope crying outside the entry gates as your friends, who bought…
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Tonja Mcnair

Tonja Mcnair

For those in the know, there’s a hat for every occasion and Tonja McNair, owner and manager of Headz Up Hats, is very much in the know. The Kentucky Derby, Mother’s Day, Easter and Father’s Day are all big shopping…
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Tour The Odd Fellows Lodge

If you were ever told to ‘be nice’ to so-and-so, then the idea behind the Independent Order of Odd Fellows (IOOF) is not hard to grasp. Their motto to “visit the sick, relieve the distressed, bury the dead and educate…
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Unleash Your Potential

Reaching your fitness, health, and wellness potential can seem like an unclimbable mountain when we are at the bottom looking up, especially in the midst of Rochester’s cold, dark winter months.  The business side of the fitness industry has created…
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We’re all in this together

Many people tell me they don't shop at Wal-Mart; I usually respond that I try not to shop at Wal-Mart. When visiting my family in rural west Tennessee, there are very few other places left to shop. Growing up in…
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Wedgepoint Update

Monica McCullough, Senior Vice President of Housing for PathStone Corporation, said the Wedgepoint project, a three-story mixed-use development on the corner of South Avenue and Byron Street, will bring family housing to the area. The May 2016 completion date was…
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WedgePoint: Just the Facts

WedgePoint: Just the Facts

Where?  The WedgePoint project will be built on the land formally occupied by the Downtown Travelodge at the corner of Byron Street and South Avenue. Who owns the land? John Billone, Jr. and Flower City Development. The Billone family acquired…
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Winter Day Tripping in the Finger Lakes

Winter Day Tripping in the Finger Lakes

In our humble opinion, the best way to combat cabin fever is to embrace winter like we do in the Finger Lakes: enjoying the snowy outdoors, savoring the region’s wines and farm-to-table fare with chefs and winemakers, learning how Native…
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Winter Style & Safety For Your Dog

Winter has arrived in the South Wedge and while we prepare to spend hours shoveling our driveways, we should also consider the adjustments we need to make for our dogs. As with people, the cold and snow can take a…
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Yoga & Beer

Nothing goes better with a delicious craft brew than…downward facing dog? Yoga paired with post-practice (and occasionally mid-practice) beer has gained popularity throughout the country over the last several years and can now be found at a number of Rochester-area…
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You Are What You Drink

In life, we deal with stereotypes on the regular. We’re judged by what clothes we wear, what hairstyle we have, what music we are into, the list goes on and on. Do you think you can read a person based…
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You Can’t Start a Beer Trail by Yourself

Over the last couple of years many brewers in the area have gotten together as an informal group that meets once monthly to enjoy each others’ successes and address challenges. These meetings of the 585 Brewers are as informal as…
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Yuting “Tina”Yuan – Dragon Sweetie Bakery Café

Yuting “Tina”Yuan – Dragon Sweetie Bakery Café

Yuting “Tina”Yuan Owner / Dragon Sweetie Bakery Café 389 Gregory Street 585-489-3016 www.dragonsweetie.com Opened: September 16, 2014 Dragon Sweetie Bakery Café bakes handcrafted artisan bread and pastries every day fresh! Open Tuesday through Sunday 8 AM - 5 PM 1)…
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Zen and the Art of Beard Maintenance

November marks the start of Movember, the annual fundraiser for prostate and testicular cancer and suicide awareness that encourages men to grow a moustache or beard and collect donations for the cause along the way. e organization has raised over $700…
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Historic
Houseparts

Genesee
Co-op

Upcoming Events

was established in 2003 by business owners in the South Wedge neighborhood of Rochester, New York.