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Building Business & Community
in the
South Wedge

BASWA – The Business Association of the South Wedge Area

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About BASWA

BASWA was established in 2003 by business owners in the South Wedge neighborhood of Rochester, New York.

Our goal is to enhance our commercial district for both businesses and community residents through promotional and beautification projects.

Our service area encompasses South Avenue and the northern sections of Mount Hope and South Clinton Avenue. 

Our Members

Why Become a Member?

BASWA creates a community of fellow business owners, where our goal is to to your business flourish in our growing neighborhood.

Advertising

Discounted or free advertising through cooperative advertising projects.

Beautifying
the Wedge

Support community-wide beautification projects, events, and public art.

Business
Planning

Assistance with business planning and marketing through our network of volunteers.

Loans/Grants

Information about Grant and Loan opportunities for small businesses.

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Open Your Business Here!

Convenient Location

Nestled between downtown Rochester directly to the north, the lovely Highland Park to the south, and other vibrant southeast neighborhoods to the east, such as Park Avenue and NOTA.

"Rochester's Choice"

The South Wedge is a destination for many thanks in part to the many “Best of Rochester” and “Rochester’s Choice” businesses located in our commercial district.

A Vibrant Community

An eclectic place to live and work, offering amenities that appeal to singles, young adults, college students, empty nesters, and families.

Commercial & Residential Growth

Very low commercial vacancy rate, and new construction is under way! This multi-million dollar project will add 33 residential units and 4 new commercial units to South Avenue.

01

Past Projects & Events

Mural Paintings.

02

Past Projects & Events

Public Street Art.

03

Past Projects & Events

Rochester Beer Expo.

04

Past Projects & Events

Mural Paintings.

05

Past Projects & Events

Rochester Beer Expo.

06

Past Projects & Events

Street Art.

07

Past Projects & Events

It’s a Wonderful Life Holiday Festival.

08

Past Projects & Events

Traffic control box art.

09

Past Projects & Events

Rochester Beer Expo.

10

Past Projects & Events

It’s a Wonderful Life Holiday Festival.

11

Past Projects & Events

Star Alley beautification project.

12

Past Projects & Events

Mural Painting.

13

Past Projects & Events

Night of the Living Wedge.

14

Past Projects & Events

Night of the Living Wedge.

15

Past Projects & Events

It’s a Wonderful Life Holiday Festival.

16

Past Projects & Events

Traffic Control Box Art.

17

Past Projects & Events

Night of the Living Wedge.

18

Past Projects & Events

Street Art.

19

Past Projects & Events

Street Lamp Post Flags. 

20

Past Projects & Events

Street Art.

21

Past Projects & Events

Night of the Living Wedge.

22

Past Projects & Events

Mural Painting.