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The Cinema goes digital

Cinema Theater needs your help with the mandatory transition to digital, just in time for its 100th birthday!

The Cinema Theater has been a neighborhood institution since it opened in 1914, situated near the South Wedge, Highland Park and Swillburg neighborhoods. With the advent of television and the rise of suburban multiplexes, The Cinema is now Rochester’s last neighborhood movie theater. With a wonderful price of 5 bucks for two movies, you really can’t go wrong.

Many years ago, before barn weddings and other alternative ceremony locations were acceptable, I had the honor of photographing a wedding inside the Cinema! The wedding ceremony was at the historic Cinema Theater at the corner of South Clinton and Goodman Streets with the wedding reception at the historic German House on Gregory Street, with a vintage Hollywood theme.

“With the advent of television and the rise of suburban multiplexes, The Cinema is now Rochester’s last neighborhood movie theater.”

Jodi and Jeremy Muscate became the third couple ever to tie the knot there. “We are avid movie goers, and though we hadn’t been to the Cinema, we wanted the money spent on the wedding to go someplace that needed it…. not to a country club or hotel.” says Jodi Muscate. This idea really grabbed my attention when I first met the couple. Thanks to their unique location, one of the images won an internationally recognized wedding photo journalism award.

The Cinema Theater has embarked on an indiegogo fundraising campaign (http://igg.me/at/cinema-theater-100) to assist in the $70,000 cost for a digital projector. They are hoping to raise $3000 by the end of the year. They have many perks for donating including a 10 Admission pass, including popcorn and drink, for $75 or a private film screening for you and 200 hundred of your closest friends for $700. Makes the perfect Christmas gift for the movie lover on your list. Please visit the link for the fundraising campaign. And help keep the Cinema alive and thriving for the next 100 years!