It’s a Wonderful Life Holiday Festival

Dec. 2, 2023, 11am – 4pm

The South Wedge neighborhood is celebrating Christmas as only we can! Join us for “It’s a Wonderful Life in the South Wedge” an event produced by the Business Association of the South Wedge (BASWA), on Saturday, December 2nd, from 11am to 4pm. Enjoy a day filled with holiday cheer and local delights: 75+ arts & crafters, live music, food & beverage from local eateries & food trucks, and be sure to bring the little ones for a visit with the man in red & other children’s activities! Admission is free!

Christmas trees and wreaths will be available for purchase at Historic Houseparts. All proceeds go to BASWA to help us fund incredible events like this one!

What you can expect:

Musical Performances
  • Resonanz Carolers: Throughout the Wedge
  • Adrianna Noone Duo: Postler & Jaeckle Parking Lot, 1:30pm-3pm
  • Flower City Pride Band: Star Alley Stage, 11am & Postler & Jaeckle Parking Lot, 12:30pm
  • School of the Arts Jazz Ensemble: Star Alley Stage, 3:15pm
Children’s Activities
  • 11am: Hipocampo Books (638 South Avenue): Celebrate Storytime with Music & Movement!
  • 11am-4pm: Abundance Co-op (571 South Ave): Let’s play games with the Monroe County Library, read some books, and do crafts with Cub Scout Pack #20!
  • 11:30am-3:30pm: Groove Juice Swing (295 Gregory St.): It’s time to visit with Santa so get your wishlist ready!
  • 11am-4pm: Postler & Jaeckle Parking Lot (615 South Ave):
    Take a look around a RFD Firetruck and have a ball with
    ROC Rec on the Move!
Arts & Craft Vendors

Business Specials

Come down to the South Wedge on Saturday, December 2nd and eat, drink and shop at our small businesses! Here are specials you can enjoy that day at our shops, bars, and restaurants:

  • Abundance Co-op: Bulk Up Holiday Sale! 10% off all regular priced bulk products!
  • Boulder Coffee: $2 off cocktails and 10% off our winter special drinks!
  • Artful Gardener: 15% off store-wide!
  • Axom Home & Axom Gallery: 20% off any one item!
  • Cheesy Eddie’s: Spend $9.95 or more and get a carrot, Jillian, or cheese mini!
  • Groove Juice Swing: $15 off beginner swing dance class Gift Certificates!
  • Happy Earth Tea: 15% off select items and free samplings!
  • Hedonist Chocolates: 4 for 3 Bark bags and Free Drinking Chocolate tastings!
  • Hipocampo Children’s Books: 25% off all cookbooks and puppets!
  • Historic Houseparts: 50% off select door & cabinet hardware!
  • John’s Tex Mex: $6 house Margaritas!
  • Little Venice Pizza: $2.50 Cheese Slices and $3 Pepperoni Slices!
  • Lux Lounge: $1 off hot cider drinks
  • Marilla’s Mindful Supplies: 20% off any regularly priced item!
  • Old Stone Tavern: Come taste our “Mr. Potter’s Spiked Hot Chocolate” & “Angel Wings” Every time a bell rings, $4 off wings
  • Paragon Salon: Buy one retail item get a second item half off.(Equal or lesser value)
  • Period Bath Supply Co.: 25% off any reg. priced soap!
  • Stars & Stripes/The Flag Store: 25% off all purchases!
  • Swiftwater Brewing Co: $1 off drafts until 4pm!
Arts & Craft Vendors

Art and Craft Vendors will be in the following locations from 11am-4pm:

  1. Groove Juice Swing | 295 Gregory St.
  2. Odd Fellows Lodge | 357 Gregory St.
  3. Lux Lounge | 666 South Ave
  4. Star Alley Park | 652 South Ave
  5. Postler & Jaeckle | 615 South Ave
  6. Abundance Co-op | 571 South Ave
  7. Boulder Coffee | 100 Alexander St.
  8. John’s Tex-Mex (upstairs) | 426 South Ave

Full List of Vendors:

A&R Culinary Services Inc.

Albanese’s Finest

All About You

Art by Jessica Lynne & David Peterson

Art With Katie Ann

Artful Shenanigans


Baileys Wearables


Bella Marina Designs

Birdie’s Beads


BP3DPrints & Bungalow Clay

Caitlin Burns

Denise and Jennifer

Elder Earth

Estey Toffee

Fiddlehead Farm LLC

Flint’s Maple

Flower City Mittens

Gardners Gardens Gourmet Jams and more

Harvest Moon Printing Co.

Hello Beautiful (wearable art)


Hyatt Fine art

Karen’s Abstract Creations


Knotty Squirrel Studio

Krem De La Craft

Kristin Simmonds Local Corridinator CIEE

Lake Ontario Press

Laura Leigh Creations

Lauren Prevost

Lavender View Farm

Little Green Folk

Little Red Door

LJZ Nature Inspired


Luke Dangler


Moonlit Fabrications

Papillon Marketplace

Paws Accessories

Peridot Rising

Pip’s Pups Dog Bakery

Rayne Drop Creations

Reclaimed furniture and decor

ROC Paper Straws

Rowen’s Rainbows

Semiwild Art

Sha-Sha Beads

Shoppe Shelby

Simply Sweet By Kay

Smythe Creations

Snyder and Brown Vintage

South East Area Coalition

Southwedge Wood

Springbrook Hollow Farm Distillery

Stressed Girl Bakes

Studio Michaelino

Tail Wagging Treats

The Cookie Haven

The Enchanted Cabin

The Pierogie Guy


Type High Letterpress

Vagabum Crafts

Venus in Silk

Wholistic Herbals


Food Trucks
  • Tuscan Wood Fired Pizza
  • Chef’s
  • Roc Dilla
  • Rochester Kettle Corn
South Wedge Holiday Decorating Contest

The Wedge will be LIT this holiday season! Help choose the best decorated business & residence!

Participating Businesses

  • Abundance Co-Op (571 South Ave)
  • AXOM Home (661 South Ave Suite A)
  • BradleyJames Designs (653 South Ave)
  • Cheshire (695 S. Clinton Ave)
  • Hedonist Artisan Chocolates (674 South Ave)
  • Historic Houseparts (540 South Ave)
  • Marilla’s Mindful Supplies (661 South Ave)
  • VOC – Stars & Stripes – The Flag Store (783 South Ave)
  • Women of Color New York (539 South Avenue)

Participating Residences:

  • 780 South Ave
  • 26 1/2 Cayuga St.
  • 111 Averill Ave


Storefront Gold Medal: $250

Storefront Silver Medal: $150

Residential Gold Medal: $250

Residential Silver Medal: $150

Santa and more!
  • Visit with Santa: Groove Juice Swing, 295 Gregory St.: 11:30am-3:30pm
  • Holiday Trees & Wreath Sale: Historic Houseparts, 540 South Ave: 11am-4pm
  • Christmas Karaoke: LUX, 666 South Ave: 4pm-7pm
  • Santa’s S’mores Station: Star Alley Park
  • It’s a Wonderful Life movie: Roc Cinema, 4:30pm

Thank You to Our Sponsors

Axom Home, Abundance Co-op, Boulder Coffee, Caverly’s Irish Pub, City Magazine, City of Rochester, Happy Earth Tea, Hedonist Artisan Chocolates, Highland Hospital, Hipocampo Books, Historic Houseparts, John’s Tex-Mex, Lux Lounge, Postler & Jaeckle, Swiftwater Brewing