Dec. 7, 2024, 11am – 4pm
The South Wedge neighborhood is celebrating Christmas as only we can! Join us for “It’s a Wonderful Life in the South Wedge” an event produced by the Business Association of the South Wedge (BASWA), on Saturday, December 7th, from 11am to 4pm. Enjoy a day filled with holiday cheer and local delights: arts & crafters, live music, food & beverage from local eateries & food trucks, and be sure to bring the little ones for a visit with the man in red & other children’s activities! Admission is free!
Mitten Drive 
We are excited to announce that we will be teaming up with Center for Youth Services to help with their cause! As temperatures drop this season, they are in need of mittens and gloves to keep our youth warm- please consider helping this incredible organization! 
Donations can be dropped at TRU Yoga!
NEW THIS YEAR: Holiday Hideaway– Enjoy beer & wine in the P&J Parking lot!
Christmas trees and wreaths will be available for purchase at Historic Houseparts. All proceeds go to BASWA to help us fund incredible events like this one!
What you can expect:
Musical Performances
- Resonanz Carolers: Throughout the Wedge
- Adrianna Noone Duo: Postler & Jaeckle Parking Lot, 1:30pm-3pm
- Flower City Pride Band: Star Alley Stage, 11am & Postler & Jaeckle Parking Lot, 12:30pm
Children’s Activities
- 11pm-4pm: Abundance Co-op (571 South Ave): Let’s do crafts with Cub Scout Pack #20 & have a ball with
ROC Rec on the Move! - 11:30am-3:30pm: Groove Juice Swing (295 Gregory St.): It’s time to visit with Santa so get your wishlist ready!
- Postler & Jaeckle Parking Lot (615 South Ave):
Take a look around a RFD Firetruck
Arts & Craft Vendors
Business Specials
Come down to the South Wedge on Saturday, December 2nd and eat, drink and shop at our small businesses! Here are specials you can enjoy that day at our shops, bars, and restaurants:
- Abundance Co-op: Bulk Up Holiday Sale! 10% off all regular priced bulk products!
- Boulder Coffee: $2 off cocktails and 10% off our winter special drinks!
- Artful Gardener: 15% off store-wide!
- Axom Home & Axom Gallery: 20% off any one item!
- Cheesy Eddies: Spend $9.95 or more and get a carrot, Jillian, or cheese mini!
- Groove Juice Swing: $15 off beginner swing dance class Gift Certificates!
- Happy Earth Tea: 15% off select items and free samplings!
- Hedonist Chocolates: 4 for 3 Bark bags and Free Drinking Chocolate tastings!
- Hipocampo Children’s Books: 25% off all cookbooks and puppets! An opportunity for a blind date with a book with every purchase!
- Historic Houseparts: 50% off select door & cabinet hardware!
- Little Venice Pizza: $2.50 Cheese Slices and $3 Pepperoni Slices!
- Lux Lounge: $1 off hot cider drinks
- Marilla’s Mindful Supplies: 20% off any regularly priced item!
- Old Stone Tavern: Come taste our “Mr. Potter’s Spiked Hot Chocolate” or our “Angel Wings” – Every time a bell rings, there’s a deal on chicken wings ($4 off wings)
- Paragon Salon: Buy one retail item get a second item half off. (Equal or lesser value)
- Period Bath Supply Co: 25% off any reg. priced soap!
- Slate on South: 10% off venue rental!
- Swiftwater Brewing Co: $1 off drafts until 4pm!
- Tru Yoga: 20% off our 10 Class packs, and 20% off the first three months of an unlimited monthly membership!
Arts & Craft Vendors
Art and Craft Vendors will be in the following locations from 11am-4pm:
- Groove Juice Swing | 295 Gregory St.
- Wunderground Exchange | 613 South Ave
- Lux Lounge | 666 South Ave
- Star Alley Park | 652 South Ave
- Postler & Jaeckle | 615 South Ave
- TRU Yoga | 683 South Ave
- Slate on South | 644 South Ave
Full List of Vendors:
| Al Davis Bowls and Pieces |
| Alliteration Artworks |
| Art by Jessica Lynne |
| Azenway |
| Baileys Wearables |
| Believe Bands |
| Big Man Little Lathe |
| Crafted by Carlee |
| “Dance of the Comedians: 75 Years of the Road Runner and Wile E. Coyote” |
| Elder Earth |
| Enchanted Cabin Soaps |
| Flint’s Maple |
| Gardners gardens gourmet Jams and more |
| Gina’s unique boutique and Jasmilla |
| Golden Supply & MFG. Co. |
| Harvest Moon Printing Co. |
| HerEyesOn |
| High Strung Products |
| Hola Upcycle |
| Je Veux Boutique |
| Jewelry by Blossom |
| Karma Sauce |
| Keuka Canine |
| Knotty Squirrel Studio |
| Lake Ontario Press |
| Lavender View Farms |
| Linda Griswold Davis Relief Prints |
| Little Red Door |
| LJZ Nature Inspired |
| LTcreated |
| Ludwigs Cafe |
| Pip’s Pups Dog Bakery |
| Roc Paper Straws |
| Rose Gold Studios |
| Rowen’s Rainbows |
| Sad Scribbles |
| Santo Pimiento Sauce Co |
| Snyder and Brown Vintage |
| Springbrook Hollow Farm Distillery |
| Tail Wagging Treats |
| The Center for Youth Mitten Drive |
| The Child Advocacy Center of Greater Rochester |
| The Chosen Spot K9 Kitchen |
| Type High Letterpress |
| Vagabum Crafts |
Food Trucks
- Melt Truck Roc
- Mad Potatoes
- Rochester Kettle Corn
Santa and more!
- Visit with Santa: Groove Juice Swing, 295 Gregory St.: 11:30am-3:30pm
- Holiday Trees & Wreath Sale: Historic Houseparts, 540 South Ave: 11am-4pm
- Christmas Karaoke: LUX, 666 South Ave: 4pm-7pm
- Santa’s S’mores Station: Star Alley Park
