Dec. 6, 2025, 11am – 4pm
The South Wedge neighborhood is celebrating Christmas as only we can! Join us for “It’s a Wonderful Life in the South Wedge” an event produced by the Business Association of the South Wedge (BASWA), on Saturday, December 6th, from 11am to 4pm. Enjoy a day filled with holiday cheer and local delights: arts & crafters, live music, food & beverage from local eateries & food trucks, and be sure to bring the little ones for a visit with the man in red & other children’s activities! Admission is free!
Mitten Drive 
We are excited to announce that we will be teaming up with Center for Youth Services to help with their cause! As temperatures drop this season, they are in need of mittens and gloves to keep our youth warm- please consider helping this incredible organization! 
Donations can be dropped at TRU Yoga!
What you can expect:
Musical Performances
- Rochester Pride Band
Children’s Activities
- Crafts in Abundance Co-op
- Fire Truck
- Santa at The Historic German House
Arts & Craft Vendors
Applications are CLOSED!
Business Specials
2025 Business Specials
Aldaskeller Wine Co.: 10% off This or That Gift Boxes, Free In-Store Wine Tasting!
Artful Gardener: 15% off Store-Wide!
Axom Home: 20% off Any One Item!
Boulder Coffee: $2 off Cocktails and 10% off Our Winter Special Drinks!
Groove Juice Swing: $15 off Beginner Swing Dance Class Gift Certificates!
Happy Earth Tea: 15% off Select Items and Free Samplings!
Hedonist Chocolates: 4 for 3 Bark Bags and Free Drinking Chocolate Tastings!
Hipocampo Children’s Books: Free Stocking Stuffer with $25 Purchase or More! An opportunity for a blind date with a book!
Historic Houseparts: 15% off All Antique and New Items!
Lux Lounge: $1 off Hot Cider Drinks!
Paragon Salon: Buy One Retail Item Get a Second Item Half Off! (Equal or Lesser Value)
Period Bath Supply Co.: 20% off All Bath & Skin Care Products!
Swiftwater Brewing Co.: $1 off Drafts Until 4pm!
Tru Yoga: $15 off 10 Class Packs & Annual Memberships to the Studio for $999!
Stuart’s Spices: 15% off Store-Wide (Excluding Gift Boxes/Gift Cards)
The Sudsy Snout: Winter Photos with your dog! ($20/photo, $10 for additional dog)
Arts & Craft Vendors
Art and Craft Vendors will be in the following locations from 11am-4pm:
- The Historic German House | 315 Gregory St
- Lux Lounge | 666 South Ave
- Star Alley Park | 652 South Ave
- Postler & Jaeckle | 615 South Ave
- TRU Yoga | 683 South Ave
- Slate on South | 644 South Ave
- Groove Juice Swing | 295 Gregory St
Food Trucks
Enjoy food from:
- Chef’s Catering
- Cousin Maine’s Lobster
- Edgemere Coffee
- Rochester Kettle Corn
Santa and more!
- Visit with Santa in the Historic German House
- Christmas Karaoke in the Postler & Jaeckle parking lot
- Fire Truck Visit in the Postler & Jaeckle parking lot
- Santa’s S’mores Station in Star Alley
