Dec. 7, 2024, 11am – 4pm
The South Wedge neighborhood is celebrating Christmas as only we can! Join us for “It’s a Wonderful Life in the South Wedge” an event produced by the Business Association of the South Wedge (BASWA), on Saturday, December 7th, from 11am to 4pm. Enjoy a day filled with holiday cheer and local delights: arts & crafters, live music, food & beverage from local eateries & food trucks, and be sure to bring the little ones for a visit with the man in red & other children’s activities! Admission is free!
Christmas trees and wreaths will be available for purchase at Historic Houseparts. All proceeds go to BASWA to help us fund incredible events like this one!
What you can expect:
Musical Performances
- Resonanz Carolers: Throughout the Wedge
- Adrianna Noone Duo: Postler & Jaeckle Parking Lot, 1:30pm-3pm
- Flower City Pride Band: Star Alley Stage, 11am & Postler & Jaeckle Parking Lot, 12:30pm
- School of the Arts Jazz Ensemble: Star Alley Stage, 3:15pm
Children’s Activities
- 11am: Hipocampo Books (638 South Avenue): Celebrate Storytime with Music & Movement!
- 11am-4pm: Abundance Co-op (571 South Ave): Let’s play games with the Monroe County Library, read some books, and do crafts with Cub Scout Pack #20!
- 11:30am-3:30pm: Groove Juice Swing (295 Gregory St.): It’s time to visit with Santa so get your wishlist ready!
- 11am-4pm: Postler & Jaeckle Parking Lot (615 South Ave):
Take a look around a RFD Firetruck and have a ball with
ROC Rec on the Move!
Arts & Craft Vendors
Business Specials
Come down to the South Wedge on Saturday, December 2nd and eat, drink and shop at our small businesses! Here are specials you can enjoy that day at our shops, bars, and restaurants:
- Abundance Co-op: Bulk Up Holiday Sale! 10% off all regular priced bulk products!
- Boulder Coffee: $2 off cocktails and 10% off our winter special drinks!
- Artful Gardener: 15% off store-wide!
- Axom Home & Axom Gallery: 20% off any one item!
- Cheesy Eddie’s: Spend $9.95 or more and get a carrot, Jillian, or cheese mini!
- Groove Juice Swing: $15 off beginner swing dance class Gift Certificates!
- Happy Earth Tea: 15% off select items and free samplings!
- Hedonist Chocolates: 4 for 3 Bark bags and Free Drinking Chocolate tastings!
- Hipocampo Children’s Books: 25% off all cookbooks and puppets!
- Historic Houseparts: 50% off select door & cabinet hardware!
- John’s Tex Mex: $6 house Margaritas!
- Little Venice Pizza: $2.50 Cheese Slices and $3 Pepperoni Slices!
- Lux Lounge: $1 off hot cider drinks
- Marilla’s Mindful Supplies: 20% off any regularly priced item!
- Old Stone Tavern: Come taste our “Mr. Potter’s Spiked Hot Chocolate” & “Angel Wings” Every time a bell rings, $4 off wings
- Paragon Salon: Buy one retail item get a second item half off.(Equal or lesser value)
- Period Bath Supply Co.: 25% off any reg. priced soap!
- Stars & Stripes/The Flag Store: 25% off all purchases!
- Swiftwater Brewing Co: $1 off drafts until 4pm!
Arts & Craft Vendors
Art and Craft Vendors will be in the following locations from 11am-4pm:
- Groove Juice Swing | 295 Gregory St.
- Odd Fellows Lodge | 357 Gregory St.
- Lux Lounge | 666 South Ave
- Star Alley Park | 652 South Ave
- Postler & Jaeckle | 615 South Ave
- Abundance Co-op | 571 South Ave
- Boulder Coffee | 100 Alexander St.
- John’s Tex-Mex (upstairs) | 426 South Ave
Full List of Vendors:
A
Albanese’s Finest
All About You
Art by Jessica Lynne & David Peterson
Art With Katie Ann
Artful Shenanigans
Author
Baileys Wearables
Barketeria
Bella Marina Designs
Birdie’s Beads
Bookeater
BP3DPrints & Bungalow Clay
Caitlin Burns
Denise and Jennifer
Elder Earth
Estey Toffee
Fiddlehead Farm LLC
Flint’s Maple
Flower City Mittens
Gardners Gardens Gourmet Jams and more
Harvest Moon Printing Co.
Hello Beautiful (wearable art)
HerEyesOn
Hyatt Fine art
Karen’s Abstract Creations
KelCreations
Knotty Squirrel Studio
Krem De La Craft
Kristin Simmonds Local Corridinator CIEE
Lake Ontario Press
Laura Leigh Creations
Lauren Prevost
Lavender View Farm
Little Green Folk
Little Red Door
LJZ Nature Inspired
LTcreated
Luke Dangler
MB_Customizations
Moonlit Fabrications
Papillon Marketplace
Paws Accessories
Peridot Rising
Pip’s Pups Dog Bakery
Rayne Drop Creations
Reclaimed furniture and decor
ROC Paper Straws
Rowen’s Rainbows
Semiwild Art
Sha-Sha Beads
Shoppe Shelby
Simply Sweet By Kay
Smythe Creations
Snyder and Brown Vintage
South East Area Coalition
Southwedge Wood
Springbrook Hollow Farm Distillery
Stressed Girl Bakes
Studio Michaelino
Tail Wagging Treats
The Cookie Haven
The Enchanted Cabin
The Pierogie Guy
Tribaltrends
Type High Letterpress
Vagabum Crafts
Venus in Silk
Wholistic Herbals
Winetopia
Food Trucks
- Casa del Maiz
- Eat Greek
- Melt Truck Roc
- Rochester Kettle Corn
South Wedge Holiday Decorating Contest
The Wedge will be LIT this holiday season! Help choose the best decorated business & residence!
Participating Businesses
- Abundance Co-Op (571 South Ave)
- AXOM Home (661 South Ave Suite A)
- BradleyJames Designs (653 South Ave)
- Cheshire (695 S. Clinton Ave)
- Hedonist Artisan Chocolates (674 South Ave)
- Historic Houseparts (540 South Ave)
- Marilla’s Mindful Supplies (661 South Ave)
- VOC – Stars & Stripes – The Flag Store (783 South Ave)
- Women of Color New York (539 South Avenue)
Participating Residences:
- 780 South Ave
- 26 1/2 Cayuga St.
- 111 Averill Ave
Prizes:
Storefront Gold Medal: $250
Storefront Silver Medal: $150
Residential Gold Medal: $250
Residential Silver Medal: $150
Santa and more!
- Visit with Santa: Groove Juice Swing, 295 Gregory St.: 11:30am-3:30pm
- Holiday Trees & Wreath Sale: Historic Houseparts, 540 South Ave: 11am-4pm
- Christmas Karaoke: LUX, 666 South Ave: 4pm-7pm
- Santa’s S’mores Station: Star Alley Park
- It’s a Wonderful Life movie: Roc Cinema, 4:30pm
Thank You to Our Sponsors
Axom Home, Abundance Co-op, Boulder Coffee, Caverly’s Irish Pub, City Magazine, City of Rochester, Happy Earth Tea, Hedonist Artisan Chocolates, Highland Hospital, Hipocampo Books, Historic Houseparts, John’s Tex-Mex, Lux Lounge, Postler & Jaeckle, Swiftwater Brewing
